Integrating supply chain processes in e-business in emerging and transitional economies has elicited considerable attention from practitioners and researchers. Based on the theory of market orientation and the institution-based perspective, this study investigates the effect of market...

The purpose of this paper is to verify the alignment between market orientation and supply chain integration practices for improving performance in small and medium-sized enterprises (SMEs). A model of the relationships between variables was derived from the literature. Data from 327 SMEs were...