The presence of the Chief Marketing Officer (CMO) in the top management team (TMT) should translate into additional wealth creation for shareholders. Using performance attribution analysis, the authors construct a long-short portfolio that buys (sells) stocks of firms with (without) a CMO in the...

We use a novel dataset extracted from the Society of Information Management’s (SIM) survey of chief information officers (CIOs) and top information technology (IT) executives to examine organizations’ most critical IT management issues during 2014-2017 and their effect on firm profitability....

The resource-based view has been used in IT business value research to theorize and investigate the impact of unique IT capabilities on sustainable competitive advantages. Prior research has empirically documented a positive association between superior IT capabilities and firm performance....