The Economic Relevance of Chief Marketing Officers in Firms’ Top Management Teams
Year of publication: |
2014
|
---|---|
Authors: | Abernathy, John L. |
Other Persons: | Kubick, Thomas R. (contributor) ; Masli, Adi (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Führungskräfte | Managers | Arbeitsgruppe | Team | Unternehmenserfolg | Firm performance | Marketing |
Extent: | 1 Online-Ressource (35 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Business & Economics Research – December 2013 Volume 11, Number 12 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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