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This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green...
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As more stakeholders pay increased attention to environmental concerns, the importance and application of green entrepreneurial orientation and green innovation have increased. Moreover, resource acquisition with firm age also plays a major role in giving confidence to invest in green...
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