We examine the impact of the emotional polarity of a nonprofit organization’s mission statement on fundraising success. We confirm that spending more money on fundraising correlates with more funds raised, then demonstrate that this relationship is moderated by the emotional polarity of the...

In the present environment, innovation is now treated as a prime source to earn a competitive edge in the market. Moreover, from a theoretical perspective, the emerging trend towards public relations can also be seen in the prior literature, which adds value to the firm's financial performance....