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Learning, Sophistication, and the Returns to Advertising : Implications for Differences in Firm Performance
Tadelis, Steve; Hooton, Christopher; Manjeer, Utsav; … - National Bureau of Economic Research - 2023
advertising help answer this question? We present results from a large field experiment on Facebook and Instagram that documents … variance in advertisers' ability to generate returns to advertising. We focus on campaigns aimed at boosting sales and tie … advertising expenses to revenues for each advertiser. We find that spending on advertising led to significant increases in …
Persistent link: https://www.econbiz.de/10014250218
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Examining the Impact of Keyword Ambiguity on Search Advertising Performance : A Topic Model Approach
Gong, Jing; Abhishek, Vibhanshu; Li, Beibei - 2020
In this paper, we explore how keyword ambiguity can affect search advertising performance. Consumers arrive at search …
Persistent link: https://www.econbiz.de/10014037532
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Effects of Marketing Decisions on Post-Bankruptcy Performance
Moradi, Masoud - 2021
filing for bankruptcy. The proposed framework includes advertising and R&D assets, channel intensity, related diversification … effect of advertising assets and increases the effect of R&D assets on bankrupted firms. Because of the paucity of literature …
Persistent link: https://www.econbiz.de/10014088191
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Effect of advertising expenses and sales incentives on financial performance : dissecting the cases of two market leaders
Hossain, Madhobi; Islam, Tiasha - In: Business and Economic Research : BER 9 (2019) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10012030315
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Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.; Ujah, Nacasius U. - In: Marketing intelligence & planning 35 (2017) 2, pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
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The impact of R&D and advertising on firm performance in high-tech industries : evidence from the U.S. information and communications technology industry
Pourkarimi, Parisa; Kam, Eric - In: Journal of quantitative economics 20 (2022) 3, pp. 723-753
Persistent link: https://www.econbiz.de/10013441698
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The impact of social media usage on employee and organization performance : a study on social media tools used by an IT multinational in Malaysia
Radhakrishnan, Grace Shalini A/P; Abdul Basit; Hassan, … - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 48-65
The purpose of this research is to examine the impact of social media usage on employee and organization performance. The research was done on one multinational IT Company. Social media usage was measured using knowledge sharing, decision making and communication. Organizational performance was...
Persistent link: https://www.econbiz.de/10012117011
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Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa
Maziriri, Eugine Tafadzwa - In: Cogent business & management 7 (2020) 1, pp. 1-23
This research aimed to assess the impact of green packaging and green advertising on competitive advantage and business … packaging and green advertising had a positive influence on competitive advantage and business performance. This investigation …
Persistent link: https://www.econbiz.de/10012623882
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Effect of the Adoption of International Financial Reporting Standard (IFRS) on Financial Performance : Empirical Evidence from Banks Quoted on the Nigeria Stock Exchange
Amahalu, Nestor - 2017
The aim of this study is to determine the effect of adoption of International Financial Reporting Standard (IFRS) on the financial performance of banks in order to produce a more comparable, transparent and reliable financial statement. This study therefore, examines the effect of adoption of...
Persistent link: https://www.econbiz.de/10012951198
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Implications of Online Social Activities for E-Tailers’ Business Performance
Qu, Zhe; Wang, Youwei; Wang, Shan; Zhang, Yanhui - 2012
The popularity of social networking websites has spurred wide applications of socializing functions in online marketplaces, making them social commerce platforms. In the effort of promoting business and building brand, a large number of small-sized online retailers (e-tailers) increasingly rely...
Persistent link: https://www.econbiz.de/10014172775