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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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Joint effects of management responses and online reviews on hotel financial performance : a data-analytics approach
Xie, Karen L.; So, Kevim Kam Fung; Wang, Wei - In: International journal of hospitality management 62 (2017), pp. 101-110
Persistent link: https://www.econbiz.de/10011702700
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Impact of digital marketing capabilities on market performance of small to medium enterprise agro-processors in Harare, Zimbabwe
Chinakidzwa, More; Phiri, Maxwell - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 746-757
The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of similar evidence exists in the digital marketing...
Persistent link: https://www.econbiz.de/10012502590
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Financial performance of micro, small and medium enterprises (MSMES) in the Philippines
Mendoza, Rufo R. - In: The international journal of business and finance … 9 (2015) 4, pp. 67-80
Persistent link: https://www.econbiz.de/10011285360
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Outsourcing strategies and their impact on financial performance in small manufacturing firms in Sweden
Isaksson, Anders; Lantz, Björn - In: The international journal of business and finance … 9 (2015) 4, pp. 11-20
Persistent link: https://www.econbiz.de/10011285385
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CSR and financial performance : the case of Polish small and medium manufacturers
Zaborek, Piotr - In: International journal of management and economics 43 (2014), pp. 53-73
Persistent link: https://www.econbiz.de/10011300462
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Beyond financial indicators : an assessment of the measurement of performance for international new ventures
Gerschewski, Stephan; Xiao, Simon Shufeng - In: International business review : the official journal of … 24 (2015) 4, pp. 615-629
Persistent link: https://www.econbiz.de/10011317137
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Proactive CSR : an empirical analysis of the role of its economic, social and environmental dimensions on the association between capabilities and performance
Torugsa, Nuttaneeya Ann; O’Donohue, Wayne; Hecker, Rob - In: Journal of business ethics : JOBE 115 (2013) 2, pp. 383-402
Persistent link: https://www.econbiz.de/10009787987
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The effect of innovation on financial performance : a research study involving SMEs
Bigliardi, Barbara - In: Innovation: organization & management : IOM 15 (2013) 2, pp. 245-256
Persistent link: https://www.econbiz.de/10009789644