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Moral decoupling feels good and makes buying counterfeits easy
Orth, Ulrich R.; Hoffmann, Stefan; Nickel, Kristina - In: Journal of business research : JBR 98 (2019), pp. 117-125
Persistent link: https://www.econbiz.de/10012007221
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Brand attachment and consumer emotional response to unethical firm behavior
Schmalz, Sebastian; Orth, Ulrich R. - In: Psychology & marketing 29 (2012) 11, pp. 869-884
Persistent link: https://www.econbiz.de/10009664853
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Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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Consumer reponse to unethical corporate behavior : a re-examination and extension of the moral decoupling model
Haberstroh, Kristina; Orth, Ulrich R.; Hoffmann, Stefan; … - In: Journal of business ethics : JOBE 140 (2017) 1, pp. 161-173
Persistent link: https://www.econbiz.de/10011632236