Brand attachment and consumer emotional response to unethical firm behavior
Sebastian Schmalz; Ulrich R. Orth
| Year of publication: |
2012
|
|---|---|
| Authors: | Schmalz, Sebastian ; Orth, Ulrich R. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 11, p. 869-884
|
| Subject: | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009664853