Marketers are guided by a longstanding mantra: Consumers preferences are king. In many ways, to be the best marketer is to create products and services that are directly aligned with consumer preferences. This paper focuses on the potential ethical issues associated with blindly catering to...

Depending on who you ask, corporate compliance is either the most valuable initiative a company can invest in, or simply a type of insurance policy purchased to avoid legal liability. This divergence is problematic because it leaves the compliance community—companies, regulators, compliance...