"The pathway to bringing laboratory discoveries to market is poorly understood and generally new to many academics. This book serves as an easy-to-read roadmap for translating technology to a product launch - guiding university faculty and graduate students on launching a start-up company"--

Ecosystems have become one of the "hottest" topics in industry practice and academia and are becoming increasingly important for companies to grasp in their business model innovation activities. However, research and practice are developing along different lines. Hence, this paper aims to bridge...