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A relational approach of the supply function : extension to the new ventures phenomenon in the small and medium enterprise (SME) context

Cambra-Fierro, Jesús; Polo-Redondo, Yolanda - In: Journal of strategic marketing 17 (2009) 5, pp. 411-431

Persistent link: https://www.econbiz.de/10003916866

How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension

Zheng, Leven J.; Zhang, Yameng; Zhan, Wu; Sharma, Piyush - In: Journal of business research : JBR 139 (2022), pp. 1451-1462

Persistent link: https://www.econbiz.de/10013194384

Kommunikation als Management-Instrument für technologieorientierte junge KMU aus dem B2B-Bereich

Siems, Florian; Kraus, Sascha; Bättig, Irene - In: Management-Instrumente in kleinen und mittleren Unternehmen, (pp. 99-112). 2009

Persistent link: https://www.econbiz.de/10003845585

Relationships between entrepreneurs in business incubators : an exploratory case study

Redondo-Carretero, María; Camarero Izquierdo, Carmen - In: Journal of business-to-business marketing 24 (2017) 1, pp. 57-74

Persistent link: https://www.econbiz.de/10011674247

Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective

Yang, Man; Gabrielsson, Peter - In: Industrial marketing management : the international … 64 (2017), pp. 147-160

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A model for lead conversions through cold calling in startup B2B services firms in India : a sense-making derivation

Raj, Abishek Santhosh; Shagirbasha, Shameem; Madhan, Kumar - In: South Asian journal of business studies 11 (2022) 3, pp. 370-384

Persistent link: https://www.econbiz.de/10013373024

Identification of Marketing Capabilities : A Study on Indian Product Based B2B Telecom Start-Ups

Aeron, Prageet; Jain, Rekha - 2014

New technology based start-ups play a very important role in developing the economy of a country. In India telecom sector has seen unprecedented growth over the decade and this has led to emergence of several telecom related start-ups. However, product based B2B start-ups are still rare and they...

Persistent link: https://www.econbiz.de/10014188195