A Strategic Reference Point (SRP) perspective is usedto delineate various reputation-building strategies.Following adiscussion of the role that a positive corporate reputation can play in a smallfirm's success, the three dimensions of the SRP matrix are outlined. These dimensions, which include...

Foreword / Howard Thomas -- Introduction - take-off and the challenge to strategic paradigm development / Avi Fiegenbaum -- Elite units of the Israeli Defense Forces - the story of Unit 8200 / Avi Fiegenbaum -- Board of directors and companies' performance / Avi Fiegenbaum -- Competitive...