Nieto Cubero, Javier; Gbadegeshin, Saheed Adebayo; … - In: International Journal of Innovation Studies 5 (2021) 3, pp. 127-144
, commercialization being one of the most critical phases. At the same time, however, it is the less studied area of disruptive innovation …. Therefore, this article examined scholarly papers on the commercialization of disruptive innovations through a multidisciplinary … highlighted the commercialization models and main constructs that are affecting the commercialization process: market orientation …