1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...

We investigate whether appointing a middle management level affects startups' innovation performance. Additional hierarchical levels are often suspected to restrict innovative activities. However, founders' capacities for information processing and resource allocation are usually strongly...

At the core of any ‘startup' is the goal to discern, identify and satisfy an unmet opportunity in the market. At the core of design there's a passion to create an innovative vision for the future. Being a designer and being a designer in a ‘startup' are two very different things, and it...