Wahyudi, Septian; Yogia, Moris Adidi; Amrillah, … - In: Scientific papers of the University of Pardubice 31 (2023) 1, pp. 1-12
Indonesia. Although partnerships have been extensively studied from an innovation theory perspective, there still needs to be … innovation, such as user-driven innovation. The study proposes to explore user-driven innovation as a mediating variable from the … perspective of open innovation theory, which can facilitate the relationship between partnerships and marketing performance in B2B …
