inhibit team innovation performance in emerging markets — especially in China, the world’s largest emerging-market setting … important theoretical contributions to the literature on team innovation and behavioral integration in emerging markets by … offering a better understanding of how behavioral and motivational team processes jointly shape innovation performance in China …

, commercialization being one of the most critical phases. At the same time, however, it is the less studied area of disruptive innovation …, market learning, user's involvement, market configuration, adoption networks and stakeholders, and innovation transference …. The study evidences how commercialization has evolved from a later stage in innovation to influence even the early phases …