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~subject:"Unternehmenskooperation"
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Unternehmenskooperation
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Joining forces or going it alone? : on the interplay among external collaboration partner types, interfirm governance modes, and internal R&D
Gesing, Judith
;
Antons, David
;
Piening, Erk P.
;
Rese, Mario
- In:
The journal of product innovation management : an …
32
(
2015
)
3
,
pp. 424-440
Persistent link: https://www.econbiz.de/10011441371
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2
Cross Buying Effekte in Multi Partner Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 435-448)
.
2008
Persistent link: https://www.econbiz.de/10003752036
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3
Cross Buying Effekte in Multi Partner Bonusprogrammen
Rese, Mario
- In:
Effektives Customer Relationship Management : …
,
(pp. 389-400)
.
2013
Persistent link: https://www.econbiz.de/10014546747
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