Cross Buying Effekte in Multi Partner Bonusprogrammen
Mario Rese, Heike Papenhoff und Annika Wilke
| Year of publication: |
2013
|
|---|---|
| Authors: | Rese, Mario |
| Other Persons: | Papenhoff, Heike (contributor) ; Wilke, Annika (contributor) |
| Published in: |
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation. - Wiesbaden : Springer Gabler, ISBN 3-8349-4175-1. - 2013, p. 389-400
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Unternehmenskooperation | Inter-firm cooperation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014546747