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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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The effect of equity on value co-creation in business relationships
Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
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Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu; Ilkkonen, Rami - In: Marketing theory 17 (2017) 4, pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
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The effects of distributor relationship commitment and relationship exploration on opportunism : the moderating roles of exchange uncertainties and network factors
Tse, Sin Yan; Wang, Danny T.; Zhang, Tracy J. - In: Industrial marketing management : the international … 83 (2019), pp. 301-313
Persistent link: https://www.econbiz.de/10012146632
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The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak - 2022
Persistent link: https://www.econbiz.de/10014252025
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The value of long-term co-innovation relationships : experiential approach
Lehtimäki, Tuula; Komulainen, Hanna; Oinonen, Minna; … - In: International journal of business innovation and research 16 (2018) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011955795
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The value co-creation journey : a longitudinal process unfolding in a network through collaboration
Perna, Andrea; O'Toole, Thomas; Baraldi, Enrico; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 182-196
Persistent link: https://www.econbiz.de/10013538991
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Value propositions : a service ecosystems perspective
Frow, Pennie; McColl-Kennedy, Janet R.; Hilton, Toni; … - In: Marketing theory 14 (2014) 3, pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
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Business value of partner's IT intensity : value co-creation and appropriation between customers and suppliers
Setia, Pankaj; Richardson, Vernon J.; Smith, Rodney J. - In: Electronic markets : the international journal on … 25 (2015) 4, pp. 283-298
Persistent link: https://www.econbiz.de/10011553043