Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-known company we can assign a character....

Contents; Preface; 1. Corporate Culture: The Invisible Asset; 2. Culture Management Foundations; 3. Culture Management Process and Tools; 4. Managing the Customer Orientation Dimension of Culture; 5. Managing the People Orientation Dimension of Culture; 6. Managing the Performance Standards and...