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International marketing : a cultural approach
Usunier, Jean-Claude - 1993
Persistent link: https://www.econbiz.de/10000322715
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Marketing across cultures : formerly international marketing ; a cultural approach
Usunier, Jean-Claude - 1996 - 2. ed.
Persistent link: https://www.econbiz.de/10000573497
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Time and strategic action : the Japanese case
Hay, Michael - In: The changing business environment in the Asia-Pacific region, (pp. 198-225). 1996
Persistent link: https://www.econbiz.de/10001294126
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Special issue Culture and international business
Usunier, Jean-Claude (contributor) - In: International business review : the official journal of … 7,1 (1998)
Persistent link: https://www.econbiz.de/10004042244