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In this paper the authors focus on aspects neglected in organizational economics. They seek to complement it by an approach, which makes motivation an endogenous variable to management. They introduce a dynamic relationship between extrinsic and intrinsic motivation into the theory of the firm.<
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Einführung -- Einführung -- Internal Branding: Grundlagen der innengerichteten Markenführung -- Zur Bedeutung und Rolle der Markenführung -- Erfolgsfaktor Internal Branding -- Internal Branding: Die Gestaltung markenorientierter Veränderungsprozesse -- Instrumente zur Förderung des...
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