Introduction to business development culture -- Adapting to change is the new normal -- The challenges of a changing market -- The challenge of cultural change -- Building a customer focus into your team -- Building the case for change : educating and inspiring your team -- Do your teams...

The ethical behavior of salespeople is especially important in today's environment of increased customer awareness, shortened product life cycle and stiff competition. A salesperson's ethical behavior plays a critical role in forming, maintaining and sustaining long-term customer relationships....