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Toward the measurement of the marketing culture of a service firm
Webster, Cynthia - In: Journal of business research : JBR 21 (1990) 4, pp. 345-362
Persistent link: https://www.econbiz.de/10001098794
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Exploring the national and organizational culture mix in service firms
Webster, Cynthia; White, Allyn - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 691-703
Persistent link: https://www.econbiz.de/10008779098