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~subject:"Unternehmenskultur"
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Unternehmenskultur
Brand architecture
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Großbritannien
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Stuart, Helen
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California management review
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The effect of organizational structure on corporate identity management
Stuart, Helen
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 106-123)
.
2003
Persistent link: https://www.econbiz.de/10001761934
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Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
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3
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
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