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Part one -- Chapter one: Introduction -- Chapter two: the advantages of using naturally-occurring data -- Part two: Case book -- Chapter 3: Metaphor analysis -- Chapter 4: Positioning theory -- Chapter 5: Membership categorization analysis -- Chapter 6: Metadiscourse analysis in...
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"This book provides relevant theoretical frameworks, latest empirical research findings, and practitioners' best practices social knowledge, for improving understanding of the strategic role of social knowledge in business, government, or non-profit sectors"--Provided by publisher
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