Balmer, John M. T. (contributor); … - 2010
1. Contemplating the corporate communications, corporate marketing and identity curricula : celebrating 15 years of the ICIG symposium: 1994-2009 / Klement Podnar and John M.T. Balmer -- 2. Weathervanes or signposts? Constructs or philosophy? : Scrutinzing and explicating corporate image,...