Co-creation is a major trend in management, yet no one seems to truly know what it is. With numerous examples and a Q&A section, this book explains exactly what co-creation is and how it differs from other forms of collaboration. To do so, it covers three main topics: innovation, trust and...

The purpose in this paper is to explore the interplay between managerial sensemaking, representations and identity in the context of a transition economy. Using the approach of theory of social representations (Moscovici, 1961), a thirteen year long observation of a group of twelve...