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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie - 2009
Persistent link: https://www.econbiz.de/10003785034
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Assessing the six-station corporate identity model : a polymorphic model
Suvatjis, Jean; De Chernatony, Leslie; Halikias, John G. - In: The journal of product & brand management 21 (2012) 3, pp. 153-166
Persistent link: https://www.econbiz.de/10009569984
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The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine; De Chernatony, Leslie - In: The journal of services marketing 25 (2011) 7, pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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Managing brand identity : effects on the employees
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23
Persistent link: https://www.econbiz.de/10011617832