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Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos
Waters, Richard D.; Jones, Paul M. - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 248-268
Persistent link: https://www.econbiz.de/10009315508
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Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content
Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of communication management : an international … 21 (2017) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011600011
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Examining the intersection of culture and stewardship : assessing how the most visited art museums promote their philanthropic missions
Pressgrove, Geah; Waters, Richard D.; Darrah, Adrienne; … - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10014439349