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~subject:"Unternehmenskultur"
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Unternehmenskultur
Switzerland
4
Brand image
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Lurati, Francesco
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Zamparini, Alessandra
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Corporate communications : an international journal
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Strategic organization
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Communicated identities of regional cluster firms : evidence from the Franciacorta wine cluster
Zamparini, Alessandra
;
Lurati, Francesco
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10009671820
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2
Being different and being the same : multimodal image projection strategies for a legitimate distinctive identity
Zamparini, Alessandra
;
Lurati, Francesco
- In:
Strategic organization
15
(
2017
)
1
,
pp. 6-39
Persistent link: https://www.econbiz.de/10011773091
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