Being different and being the same : multimodal image projection strategies for a legitimate distinctive identity
Alessandra Zamparini and Francesco Lurati
| Year of publication: |
February 2017
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|---|---|
| Authors: | Zamparini, Alessandra ; Lurati, Francesco |
| Published in: |
Strategic organization. - London : Sage, ISSN 1476-1270, ZDB-ID 2174173-6. - Vol. 15.2017, 1, p. 6-39
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| Subject: | collective identity | legitimate distinctiveness | multimodality | organizational identity | projected images | wine industry | Unternehmenskultur | Corporate culture | Weinbau | Wine industry | Persönlichkeitspsychologie | Personality psychology | Firmenimage | Corporate reputation | Projektmanagement | Project management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1476127016638811 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773091