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~subject:"Unternehmenskultur"
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Unternehmenskultur
Brand management
52
Markenführung
46
Markenartikel
37
Brand
34
Brand image
30
Consumer behaviour
30
Markenimage
27
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Markenpolitik
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Brand identity
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Leadership style
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Marketing
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Relationship marketing
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Spain
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Advertising
5
Banking
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Brand love
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Corporate culture
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International marketing
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Produktmanagement
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English
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De Chernatony, Leslie
5
Bravo, Rafael
2
Buil, Isabel
2
Pardos Martínez, Eva
2
Halikias, John G.
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Suvatjis, Jean
1
Wallace, Elaine
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Corporate brand and corporate reputation
1
Journal of business economics and management
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
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1
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
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2
Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie
-
2009
Persistent link: https://www.econbiz.de/10003785034
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3
Assessing the six-station corporate identity model : a polymorphic model
Suvatjis, Jean
;
De Chernatony, Leslie
;
Halikias, John G.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 153-166
Persistent link: https://www.econbiz.de/10009569984
Saved in:
4
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
5
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
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