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Employer Branding als Erfolgsfaktor : eine conjoint-analytische Untersuchung
Andratschke, Nadine; Regier, Stefanie; Huber, Frank - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013432219
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Unternehmenskultur und Unternehmensmarke als Erfolgsbeitrag : ein Ansatz zur integrierten Personal- und Markenführung
Baetge, Jörg (contributor) - 2008
Persistent link: https://www.econbiz.de/10004912246
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Brand communities : influencing organisations' identities and their perception of the business environment
Lipinski, John; Walsh, Michael F.; Crothers, Laura M. - In: International journal of business environment : IJBE 4 (2011) 4, pp. 363-377
Persistent link: https://www.econbiz.de/10009507697
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Brand identity documentation : a cross-national examination of identity standards manuals
Jordá-Albiñana, Begoña; Ampuero-Canellas, Olga; … - In: International marketing review 26 (2009) 2, pp. 172-197
Persistent link: https://www.econbiz.de/10009522637
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Brand organisation identity and reputation : bold approaches to big challenges
Abimbola, Temi - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 219-220
Persistent link: https://www.econbiz.de/10009524660
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Revisiting followership through a social identity perspective : the role of collective follower emotion and action
Tee, Eugene Y. J.; Paulsen, Neil; Ashkanasy, Neal M. - In: The leadership quarterly : LQ ; an international … 24 (2013) 6, pp. 902-918
Persistent link: https://www.econbiz.de/10010242990
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Brands at work : the search for meaning in mundane work
Brannan, Matthew J.; Parsons, Elizabeth; Priola, Vincenza - In: Organization studies : an international … 36 (2015) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10010505938
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Landscape identity : approaches to its conceptualisation, capture and integration into place branding processes
Knaps, Falco; Herrmann, Sylvia; Mölders, Tanja - In: Spatial transformation : processes, strategies, …, (pp. 164-178). 2022
The integration of spatial identity is seen to be a crucial factor for successful place branding. However, spatial identity is often insufficiently conceptualised. In light of this, this article presents a theory-based approach to using spatial identity in an applied context such as place...
Persistent link: https://www.econbiz.de/10012938861
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Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.; Kumar, Deepak S.; Purani, Keyoor - In: The journal of brand management : an international journal 28 (2021) 3, pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961