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Facets of corporate identity, communication, and reputation
Melewar, T. C. (ed.) - 2008
Persistent link: https://www.econbiz.de/10003517706
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Corporate Identity, Corporate Image und integrierte Kommunikation als Problembereiche des Marketing
Möhlenbruch, Dirk; Claus, Burghard; Schmieder, Ulf-Marten - 2000
Persistent link: https://www.econbiz.de/10001499878
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Identity strategies that make a differnece
Ackerman, Laurence D. - In: Journal of business strategy 9 (1988) 3, pp. 28-32
Persistent link: https://www.econbiz.de/10003464548
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Influence of Management style on employee views of corporate reputation : application to audit firms
Olmedo-Cifuentes, Isabel; Martínez-León, Inocencia M. - In: Business research quarterly : BRQ 17 (2014) 4, pp. 223-241
Persistent link: https://www.econbiz.de/10010532667
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Constructing a feminist organization’s identity in a competitive marketplace : the intersection of ideology, image, and culture
D'Enbeau, Suzy; Buzzanell, Patrice M. - In: Human relations 66 (2013) 11, pp. 1447-1470
Persistent link: https://www.econbiz.de/10010201619
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Creating corporate reputations : identity, image, and performance
Dowling, Grahame R. - 2002
Persistent link: https://www.econbiz.de/10001639716
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Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti; Kinoti, Mary Wanjiru - In: Marketing Communications and Brand Development in …, (pp. 211-231). 2022
Persistent link: https://www.econbiz.de/10013280199
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The role of the city in fostering intergroup communication in a multicultural environment : Saint-Petersburg's case
Taranova, Natalya V. - 2003
In this paper two aspects of the issue will be discussed. First, there is the role of authorities, NGOs in forming the multicultural environment in the city with cultural diversity. Second, the city as social context, the images and myths of the city determine discourse on multiculturalism and...
Persistent link: https://www.econbiz.de/10011591858
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Evaluation model for the components of organizational identity
Kazlauskienė, Eglė; Tamulienė, Vilma; … - In: Montenegrin journal of economics 13 (2017) 3, pp. 119-133
Persistent link: https://www.econbiz.de/10012009153
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Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.; Skinner, Heather - In: The marketing review 18 (2018) 2, pp. 115-129
Persistent link: https://www.econbiz.de/10011961531