Corporate social responsibility and corporate brand building in Africa's emerging markets
Abel Kinoti Meru and Mary Wanjiru Kinoti
| Year of publication: |
2022
|
|---|---|
| Authors: | Meru, Abel Kinoti ; Kinoti, Mary Wanjiru |
| Published in: |
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World. - Cham : Springer International Publishing, ISBN 978-3-030-95581-6. - 2022, p. 211-231
|
| Subject: | Branding | Corporate social responsibility | Africa’s emerging markets | Corporate brand building | Corporate identity | Image | Firmenimage | Corporate reputation | Corporate Social Responsibility | Afrika | Africa | Markenführung | Brand management | Schwellenländer | Emerging economies | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-95581-6_9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280199