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1. Introduction : public relations in global cultural contexts / Nilanjana Bardhan and C. Kay Weaver -- 2. Critical perspectives in global public relations : theorizing power / Lee Edwards -- 3. How intercultural communication theory informs public relations practice in global settings / Michael...
Persistent link: https://www.econbiz.de/10014498228
While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a...
Persistent link: https://www.econbiz.de/10012678640