Basic concepts in strategic management -- Corporate governance -- Ethics and social responsibility -- Environmental scanning and industry analysis -- Internal scanning and organizational analysis -- Situation analysis and business strategy -- Corporate strategy -- Functional strategy and...

"This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such...