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Institutionalizing innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V. - In: MIT sloan management review 49 (2007/08) 2, pp. 45-53
Persistent link: https://www.econbiz.de/10003786517
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How P&G tripled its innovation success rate
Brown, Bruce; Anthony, Scott D. - In: Harvard business review : HBR 89 (2011) 6, pp. 64-72
Persistent link: https://www.econbiz.de/10009233231
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Die Ideenfabrik
Brown, Bruce; Anthony, Scott D. - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 8, pp. 18-29
Persistent link: https://www.econbiz.de/10009234062
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The innovator's solution : creating and sustaining successful growth
Christensen, Clayton M.; Raynor, Michael E. - 2003
Persistent link: https://www.econbiz.de/10014006992
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Marktorientierte Innovation : geniale Produktideen für mehr Wachstum
Christensen, Clayton M.; Raynor, Michael E. - 2004
Persistent link: https://www.econbiz.de/10004854468