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Tourismus 3.0 : Fakten und Perspektiven ; eine Festschrift für Karl Born
Bastian, Harald (contributor); Born, Karl (honouree) - 2009
Persistent link: https://www.econbiz.de/10003875563
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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations : A Structural Model of Leisure Visitors’ Destination Brand Associations
Hodson, Julian Michael - 2021 - 1st ed. 2021.
attitudes and loyalty. About the author Julian Michael Hodson earned a Ph.D. at the Chair of Tourism Management, Prof. Edgar … marketing management and consumer behavior. The author gained international practical experience working for Destination … Marketing and Management Organizations (DMOs). His research interests include destination marketing & branding, visitor …
Persistent link: https://www.econbiz.de/10012508442
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1971-: Thousand Oaks, Calif. [u.a.] : Sage; anfangs: … - 10.1971,3 -
Persistent link: https://www.econbiz.de/10000369070
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Mecklenburg-Vorpommerns Gäste : Struktur, Zufriedenheit und Einkaufsverhalten
Breitzmann, Karl-Heinz (ed.) - Universität Rostock / Ostseeinstitut für Marketing, … - 2004
Persistent link: https://www.econbiz.de/10013441231
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Thousand Oaks, Calif. [u.a.] : Sage; anfangs: Boulder, Colo. - Nachgewiesen 7.1968 -
Persistent link: https://www.econbiz.de/10001551112
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Sustainable destination branding and marketing : strategies for tourism development
Sharma, Anukrati (ed.); Pulido-Fernández, Juan Ignacio (ed.) - 2020
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable...
Persistent link: https://www.econbiz.de/10012121120
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Delivering tourism intelligence : from analysis to action
Pearce, Philip (ed.); Oktadiana, Hera (ed.) - 2020
. With individual chapters which address hotel management, destination management, markets and community sustainability, as …
Persistent link: https://www.econbiz.de/10012121429
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Delivering tourism intelligence : from analysis to action
Pearce, Philip (ed.); Oktadiana, Hera (ed.) - 2020 - First edition
Persistent link: https://www.econbiz.de/10012123544
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Place branding : connecting tourist experiences to places
Foroudi, Pantea (ed.); Mauri, Chiara (ed.);  … - 2020
"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand....
Persistent link: https://www.econbiz.de/10012167260