Place branding : connecting tourist experiences to places
Year of publication: |
2020
|
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Other Persons: | Foroudi, Pantea (ed.) ; Mauri, Chiara (ed.) ; Dennis, Charles (ed.) ; Melewar, T. C. (ed.) |
Publisher: |
London : Routledge Taylor & Francis Group |
Subject: | Standortmarketing | Place marketing | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Fremdenverkehrsgebiet | Urlauber | Erfahrung |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xi, 341 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 978-1-4724-5592-5 ; 978-1-032-08323-0 ; 978-1-315-60056-7 |
Classification: | Erholung, Tourismus: Allgemeines ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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Place branding : connecting tourist experiences to places
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