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Ursprungsregeln
Consumer behaviour
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Canada
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Kanada
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Brand image
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1982
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Brand names
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Buyers
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China
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Cross-national differences
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Ahmed, Sadrudin A.
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Astous, Alain d'
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International journal of commerce and management
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Journal of business research : JBR
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ECONIS (ZBW)
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Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada
Ahmed, Sadrudin A.
;
Astous, Alain d'
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 240-248
Persistent link: https://www.econbiz.de/10003429508
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2
Canada Taiwan differences product-country perceptions
Ahmed, Sadrudin A.
;
Astous, Alain d'
- In:
International journal of commerce and management
25
(
2015
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011297670
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