Byramjee, Framarz; Bhagat, Parimal; Klein, Andreas - In: Global Journal of Business Research 4 (2010) 2, pp. 49-62
Among the several approaches to understanding value in business transactions, the one most frequently encountered in marketing, management, and economics literature is the tradeoff of benefits and costs, the difference or ratio of which is operationalized as value. In a complex business...