Trento, Carlos Renato; Stüker, Timóteo; Pereira, … - In: Benchmarking: An International Journal 23 (2016) 4, pp. 754-767
Purpose – The purpose of this paper is to investigate opportunities to move benchmarking studies toward a strategic level. The authors benchmarked how service prices are defined based on the value added for the customer. Design/methodology/approach – A multi-case research investigated how...