What problems manufacturing companies can face when providing services around the world?
Germano Zarpelon Neto, Giancarlo Medeiros Pereira and Miriam Borchardt
| Year of publication: |
2015
|
|---|---|
| Authors: | Neto, Germano Zarpelon ; Pereira, Giancarlo Medeiros ; Borchardt, Miriam |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 5, p. 461-471
|
| Subject: | Marketing | B2B | Service | Value | Industrial marketing | Global services | B-to-B-Marketing | Business-to-business marketing | Industrie | Manufacturing industries | Welt | World | Dienstleistungssektor | Service industry | Lieferantenmanagement | Supplier relationship management | Globalisierung | Globalization | Betriebliche Wertschöpfung | Value creation | Unternehmensdienstleistung | Business services | Dienstleistungshandel | Trade in services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339933