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Resource integration, value creation and value destruction in collective consumption contexts
Bruce, Helen L.; Wilson, Hugh; MacDonald, Emma K.; … - In: Journal of business research : JBR 103 (2019), pp. 173-185
Persistent link: https://www.econbiz.de/10012104139
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The score is not the music : integrating experience and practice perspectives on calue co-creation in collective consumption contexts
Kelleher, Carol; Wilson, Hugh; MacDonald, Emma K.; … - In: Journal of service research 22 (2019) 2, pp. 120-138
Persistent link: https://www.econbiz.de/10012005802
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The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121
Persistent link: https://www.econbiz.de/10011738398