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Co-destruction of value in context : cases from retail banking
Worthington, Steve; Durkin, Mark - In: The marketing review 12 (2012) 3, pp. 291-307
Persistent link: https://www.econbiz.de/10009712777
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A shift in power? : value co-creation through successful crowdfunding
Laffey, Des; Durkin, Mark; Cummins, Darryl; Gandy, Anthony - In: Technological forecasting & social change : an … 172 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013174393
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Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629
Persistent link: https://www.econbiz.de/10014631364