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Industrial marketing management : the international journal for industrial and high-tech firms
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Chasing brand value : fully leveraging brand equity to maximise brand value
Raggio, Randle D.
;
Leone, Robert P.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 248-263
Persistent link: https://www.econbiz.de/10003811721
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Service network value co-creation : defining the roles of the generic actor
Ekman, Peter
;
Raggio, Randle D.
;
Thompson, Steven M.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
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