Service network value co-creation : defining the roles of the generic actor
Year of publication: |
July 2016
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Authors: | Ekman, Peter ; Raggio, Randle D. ; Thompson, Steven M. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 56.2016, p. 51-62
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Subject: | Generic actor | Service-dominant logic | Value proposition | Value co-creation levels | Service network | Unternehmensnetzwerk | Business network | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management |
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